2024 _ Created by Wero Rodowicz
TRANS
GENERAtional
COMMERCIAL AND MUSIC VIDEO FOR NYX COSMETICS x GIALU.MX
2024 _ Created by Wero Rodowicz
COMMERCIAL AND MUSIC VIDEO FOR NYX COSMETICS x GIALU.MX
TRANSGENERATIONAL
is a campaign inspired by stories of queer and allies friends and their families, where some had the chance to learn make up from their parents, grandparents or older chosen family members. ‘TRANSGENERATIONAL’ is also a visual ode to exploration of queerness by gialu.mx during their own transition supported by colors and magic of NYX cosmetics. but most of all it’s about the acceptance and exchange between generations which should receive more representation among audiences of all ages.
2024 _ Created by Wero Rodowicz
COMMERCIAL AND MUSIC VIDEO FOR NYX COSMETICS x GIALU.MX
THE CONCEPT of 3:1
2024 _ Created by Wero Rodowicz
COMMERCIAL AND MUSIC VIDEO FOR NYX COSMETICS x GIALU.MX
1.Music video
Most of all this idea is inspired by Gialu’s new song ( LINK ) which talks about loving yourself when a child and sending love towards that time of our life, acceptance. Therefore ‘Transgenerational’ features Gialu with their family exchanging knowledge through Make Up and also coming out through painting each other’s faces with their parents and grandparents. This will also feature other families of people involved in the project to underline the amount of closure needed in the world.
2.Q and A
A shoot like this is a beautiful opportunity of Q and A’s in an entertaining yet deep-talk style ( inspo LINK ) with a fast cut and family members doing make up on themselves and each other. That way highly entertaining, touching and subconsciously educational reels will come to life.
3.COMMERCIAL
Last but not least - high end imagery showcasing different roots, generations and types of beauty will intertwine among empowering colors of NYX Cosmetics. Close ups, textures, contrasts of looks and stages of life. Touching, truthful, colorful and empowering, just like NYX products make us feel.
2024 _ Created by Wero Rodowicz
1.Music video
2024 _ Created by Wero Rodowicz
Gialu’s song offers a simple narrative. Several transgenerational duos are learning make up from each other. One of them is an empowering experience of doing make up to Gialu’s younger self. Then again of Gialu learning from their grandmother. Coming out in the video is shown by writing it with colorful cosmetics on the face of the grandmother. To which she responds by writing on Gialu’s face ‘that’s okay’.
2024 _ Created by Wero Rodowicz
2.Q and A
2024 _ Created by Wero Rodowicz
It’s about learning Make Up tricks and tips from a generation to a generation, which of course include mental health, boundaries and fun secrets. Shot in a studio with single furniture pieces from the older days, hands full of NYX Cosmetics, some questions could be:
- What did MU express when you were my age? Could you rebel or say the unspeakable through it?
- How did you break out of doing MU for others and started doing it for yourself?
- Was MU a signal for what kind of people you wanted to attract into your life?
- What MU would you like to wear? Is there anything that stops you from it?
- What would you tell your younger self about the power of MU or lack thereof that could make you accept yourself more?
- What can I learn from you about feeling beautiful? What would you still like to unlearn?
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
3.COMMERCIAL
2024 _ Created by Wero Rodowicz
Opportunity of shooting a commercial on the day offers itself through the possibility of making extreme close-ups and capturing movements of making each other up between generations.
- powders
- eyeliners
- lipgloss
- different duos
- duos laughing
- ready make up ( corrected by a professional )
Possible set design: Natalia Mleczak ( LINK )
Photography: Sophia Emmerich ( LINK )
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz _Photography by Blazej Zulawski
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
AND WHY THIS SPECIFIC PROJECT?
Also because passing on knowledge from generation to generation became even more rare.
we need to find new ways to do so and among flinta circles it has been mostly through cooking. we would love make up to play this role more consciously.
2024 _ Created by Wero Rodowicz
GUESTS could be...
2024 _ Created by Wero Rodowicz
*CHOSEN FAMILY
SINCE WE ARE AWAre that many people don’t have family members who accepted them in their process of becoming:
we want some protagonists to have chosen family with them exchanging about what they’ve learned from them. We want to not only promote the idea of chosen families, especially among marginalized communities, but also to in general encourage people to engage in more transgenerational dialogues. Inspired by the project of SOPHIA EMMERICH ( LINK )
2024 _ Created by Wero Rodowicz
MOODS
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
AN ODE TO THE ONES
WHO BROUGHT US HERE. personally i find that often we forget who fought for us in the past. this is a chance to capture these incredible older generations, encourage exchange. even looking for material for this project i could not find many reference pictures. ‘older woman with make up’ - not much pops up. ‘Grandma doing make up on her grandchild’ nothing appears. ‘parent and trans kid doing make up’ - internet does not respond with visuals. we need to create these images for them to become a believable reality. and nothing helps set a vision in stone like make up does.
2024 _ Created by Wero Rodowicz
endless deep talk and silly giggles
this project through its commercial nature will allow inviting anyone who matches the concept into the most relatable and engaging exchange one could ever have. no matter how it develops it will enrich both the viewer, the participant and even the team behind the camera. we all need this story to add more joy, gratitude, fun and depth to our ways of decorating our faces. and yes, let’s make it silly, relatable, touching and entertaining.
2024 _ Created by Wero Rodowicz
2024 _ Created by Wero Rodowicz
producers
NAVADA is a female-driven production company based in Zurich, Switzerland. Our mission is to work with creative individuals from all backgrounds and genders, while strongly focused on empowering female* creatives.
We produce in germany and new york in collaboration with bonaparte.
Moving stories, captivating visuals and innovation in the field of film and photography. We are committed to breaking down barriers and telling stories in a way that is authentic, inspiring and transformative. Our goal is to collaborate with like-minded people who also envision a future of equality and creative courage in our industry.
CLIENTS: LINK
2024 _ Created by Wero Rodowicz
DIRECTOR
WERO RODOWICZ ( LINK )
wero learned most from her grandma and one chosen mother.
today, Wero is a dynamic creator and film director blending her passion for film STORYTELLING with a deep love for changemaking. With a multicultural background and an eye for detail, Wero brings a fresh perspective to storytelling around anything she touches. always thinking: insider’s perspective, supporting marginalized talent and visually stunning empowerment.
usually directing series and movies, wero is obsessed with reaching bigger audiences, creating viral content and talking to masses through the language of hypnotizing and engaging commercials with a subconscious social impact. her BA in communication in social and economical context and ma in visual communication with focus on transmedia storytelling as well as advertisement give her a geeky insight into the world of marketing. concepting impactful stories is her daily bread.
her ma in directing allows her turbo speed when working on set while achieving cinematic quality adjusted to the style she finds fitting for the story.
wero burns for bringing all her global network members together ( +60K changemaking platform on socials ) of actors, creatives, filmmakers, musicians, artists, activists and creating unique transmedia worlds - including empowering bts created by people from the community.
2024 _ Created by Wero Rodowicz
deliverables
potential
-series of reels a 15 seconds
-photo content from the video shoot
-music video for gialu.mx
-commercial
-video interviews edited into social media assets
2024 _ Created by Wero Rodowicz
INSPIRED BY
TITLE | TRANSGENERATIONAL | CONCEPT | Wero Rodowicz |
CREATOR | WERO RODOWICZ | KONTAKT | |
CATEGORY | Documentary / Commercial / Music Video | PRODUCED BY | NAVADA |
PRODUCT | Social Media Assets / Music Video | STATUS | Ready to cast |
DATE OF THE DOCUMENT | 12.03.2024 | FOCUS | Make Up |
LANGUAGE | German, English | TIME | Present |
LOCATION | Germany | GENRE | Empowerment, Social Impact |
TARGET AUDIENCE | Make Up, Teenagers, Women 50+ women | REFERENCES | StyleLikeU, Vogue, 73 Questions |
LOGLINE | In a series of encounters different generations of FLINTAs learn make up from each other either being each others family or chosen family. | ||
2024 _ Created by Wero Rodowicz
CONTACT
MANAGER OF WERO
Karen Cifarelli
info@cifarellitalentconsulting.com
+49 (0)15904027619
PRODUCERS - NAVADA
info@navada.ch
+41 79 944 73 02
NAME: WERO RODOWICZ ( SHE / HER )
PROFESSION: FILM DIRECTOR, SERIES CREATOR
REGISTERED IN: GERMANY, SWITZERLAND, FRANCE
CITIZENSHIP: POLISH
IDENTIFYING AS: SWISS, SHE / THEY
EDUCATION:
MA FILM DIRECTING ( ZHDK ZURICH )
BA COMMUNICATION IN SOCIAL AND ECONOMICAL CONTEXT ( UDK BERLIN )
MA VISUAL COMMUNICATION AND SERIAL STORYTELLING ( UDK BERLIN )
FLUENT IN: POLISH / GERMAN / FRENCH / ENGLISH
TRANSGENERATIONAL